Italien: Macfrut wächst international

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This year’s trade show was an international hit with 25% of visitors and 23% of exhibitors (up 30% on 2016) from overseas, representing over 40 countries and five continents. Macfrut 2017 (10-12 May) was a demonstration, and confirmation, that the fair is a hub for the international fresh produce industry.

A snapshot, in numbers, of the three-day show in Rimini: 9,890 international visitors (25% of the total), out of 39,000 visitors, attended the trade fair. Trade professionals from Eastern Europe surged to 35% of International visitors (+4% compared to 2016), while visitors from Africa accounted for 12% (+3%) of overseas attendees. Trade visitors from Europe (23%), Middle East (8%), South America (7%) and other countries (15%) also boosted this year’s growth in international visitors.