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The Floriculture Sustainability Initiative welcomes Dutch bank RABOBANK as new industry member of FSI. Rabobank is active in the international floriculture industry, both in finance and as knowledge centre for the Agri and Food sector. In the Netherlands, Rabobank has a leading position and is also globally active in research, knowledge building and as investor in Food & Agriculture. Through Rabobank Development, the bank assists and guides growers and farmers with cooperative financing and banking, while Rabobank Foundation stimulates sustainable supply chains at farm level. Promoting sustainable development within transparent, future-proof business models is one of the key priorities for Rabobank. This ambition goes hand in hand with the FSI market driven and multi-stakeholder approach. Rabobank and FSI members will collaborate to improve practices and drive positive change towards the sustainable production and trade of flowers and plants.